Last week I was faced with a problem in one of my businesses. Please hold onto your tears of sympathy and read on, I promise it has a happily-ever-after ending. One of my most naturally talented sales staff had failed to meet his performance target for three straight weeks. This team member had not approached [...]
AFL Ladder Predictor
Sorry to everyone that was looking forward to the end of the home-and-away season, but ...
10 Reasons Why You Should Get A Scooter!
As many of you may know by now I am a big fan of the world’s most majestic – and masculine – form of transport, the scooter. However, many of you are currently fighting your urges to join me in Scooterville, so I’ve compiled this very thorough list of reasons why you are CRAZY not [...]
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What does Lebron’s decision mean for the NBA?
Today at 11am (Australian EST) we saw the culmination of a carefully calculated, premeditated and ultimately successful PR exercise come to fruition. Lebron James milked the announcement of his highly anticipated move from Cleveland to Miami for all it was worth, and then some more! As a marketer I’m tempted to analyze the ins and [...]
