Usually when I speak or write as comprehensively as this, I am doing so on behalf of my business. But, on this occasion I am going to be a bit self-indulgent and speak from the heart in a review of my 2011 year from my own personal perspective. 2011 was a heck of a roller [...]
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Footy Banner iPhone app!
Ladies and Gentlemen, it brings me great joy to announce that 2011′s most anticipated app, Footy Banner (or should I say banter) is now live and available in the app store. For a limited time only, all proceeds go to The Shane Warne Foundation, and all banners created give you the opportunity to win 2 [...]
iPhone Apps: Making Instant Millionaires
On Monday the 19th of April 2011, Channel 10′s “6.30 with George Negus” ran this story, which talks about how just one great app idea can make you millions of dollars in a very short period of time. The story (below) implies that all you need is a great idea. WRONG! You need a great [...]
Measure your success using Triple Bottom Line method.
Many years ago when I was at RMIT uni studying my craft, we learned about a little thing called the Triple Bottom Line. In short, the theory says that for a business to be truly able to measure it’s success, it must look at more than just it’s traditional (financial) bottom line, and make a [...]
When will Tiger start winning again?
I am a golf tragic. I am the guy who gets up early every Friday, Saturday, Sunday and Monday morning throughout the USPGA tour season to watch Australia’s coverage. I play Yahoo Fantasy Golf with some mates here in Australia and North America, and every chance I get I hit a course in Melbourne to [...]
No website listed… just Facebook
I saw this brochure in a Noodle shop yesterday and found it’s ‘call to action’ very interesting. In years past, we would have seen a web address on a brochure like this. The marketer would have expected that customers would visit their website, and if they had a well designed site, they would have attempted to [...]
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Stop complaining and take responsibility
Last week I was faced with a problem in one of my businesses. Please hold onto your tears of sympathy and read on, I promise it has a happily-ever-after ending. One of my most naturally talented sales staff had failed to meet his performance target for three straight weeks. This team member had not approached [...]
