Sorry to everyone that was looking forward to the end of the home-and-away season, but I’ve already worked it out. I didn’t do the finals, because the wooden spoon will have already been decided by then, and that’s clearly the part that has the most potential to deliver satisfaction! I have just used this tool [...]
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What does Lebron’s decision mean for the NBA?
Today at 11am (Australian EST) we saw the culmination of a carefully calculated, premeditated and ultimately successful PR exercise come to fruition. Lebron James milked the announcement of his highly anticipated move from Cleveland to Miami for all it was worth, and then some more! As a marketer I’m tempted to analyze the ins and [...]
