Usually when I speak or write as comprehensively as this, I am doing so on behalf of my business. But, on this occasion I am going to be a bit self-indulgent and speak from the heart in a review of my 2011 year from my own personal perspective. 2011 was a heck of a roller [...]
Tag Archives: business
Would you accept $8.5m p/a to do your dream job?
Today it was announced that the NBA players association rejected the 10 year collective bargaining agreement, and in doing so, it appears the matter is headed for the court room – as opposed to the hard court – which would almost certainly spell the end of the 2011/12 NBA Season. If we were all able [...]
Measure your success using Triple Bottom Line method.
Many years ago when I was at RMIT uni studying my craft, we learned about a little thing called the Triple Bottom Line. In short, the theory says that for a business to be truly able to measure it’s success, it must look at more than just it’s traditional (financial) bottom line, and make a [...]
No website listed… just Facebook
I saw this brochure in a Noodle shop yesterday and found it’s ‘call to action’ very interesting. In years past, we would have seen a web address on a brochure like this. The marketer would have expected that customers would visit their website, and if they had a well designed site, they would have attempted to [...]
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Stop complaining and take responsibility
Last week I was faced with a problem in one of my businesses. Please hold onto your tears of sympathy and read on, I promise it has a happily-ever-after ending. One of my most naturally talented sales staff had failed to meet his performance target for three straight weeks. This team member had not approached [...]
