Today it was announced that the NBA players association rejected the 10 year collective bargaining agreement, and in doing so, it appears the matter is headed for the court room – as opposed to the hard court – which would almost certainly spell the end of the 2011/12 NBA Season. If we were all able [...]
Tag Archives: nba
NBA League Pass Preview
This is awesome! Until today, I’ve never been a subscriber to the NBA’s League Pass service, and now I’ll never leave! Basically, it’s an online service that allows you to watch all NBA games live in HD streaming over the internet. It cost a bit over a hundred bucks (Australian Dollars) for the whole year, [...]
What does Lebron’s decision mean for the NBA?
Today at 11am (Australian EST) we saw the culmination of a carefully calculated, premeditated and ultimately successful PR exercise come to fruition. Lebron James milked the announcement of his highly anticipated move from Cleveland to Miami for all it was worth, and then some more! As a marketer I’m tempted to analyze the ins and [...]
